• Philippe Dominois

News - Pernod Ricard Benelux moves its media account to Havas Media

Pernod Ricard Benelux has appointed Havas Media to its media planning and buying account following a competitive pitch.


Abintus Consulting supported Pernod Ricard Benelux in the review, which kicked off in January 2021.

Havas Media fend off competition from WPP’s Wavemaker and Zigt Media to secure the account.



Quote from Francesco Ottaviano, Marketing Director at Pernod Ricard Benelux:


Following a comprehensive media agency pitch process led by Abintus Consulting, Pernod Ricard Benelux can confirm that the company will be collaborating with Havas Media for media strategy, planning and buying in the Benelux region from July 2021.

As a company, we’re on an exciting journey of digital transformation. We’re thrilled to welcome Havas Media aboard, as the agency will bring data-driven insights and help us drive growth within our diverse brands as we shift to an even stronger consumer-obsessed mindset and build a culture of creativity.

We are confident that Havas Media will be able to add creativity, strategic thinking and energy to all our marketing initiatives and help us be the best for our consumers. We look forward to working with them.


Quote from Hugues Rey, CEO at Havas Media Belgium:


Havas Media is absolutely excited to be able to work for the iconic and socially engaged brands of the group Pernod Ricard. During this pitch, we wanted to demonstrate our agility on local deployment thru a.o. market specific digital solutions whilst ensuring alignment across Benelux.



About Pernod Ricard:


Pernod Ricard is the world’s No 2 in wines and spirits with consolidated sales of €8,448 million in FY20.


Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005), and Vin&Sprit (2008).


Pernod Ricard, which owns 16 of the Top 100 Spirit Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines.


Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets.


In the Benelux region, Pernod Ricard is the third biggest player in the market (behind Diageo and Bacardi) with about 11% market share and has growned year-on-year for the past 3 years.


More details about Pernod Ricard is available on their website: https://www.pernod-ricard.com/en


About Abintus Consulting:


Abintus Consulting is a young and dynamic advertising media consultancy based in London, with a new concept in effective media management consulting. They empower brands around the world with knowledge, skills, step-by-step processes, tools, and benchmarks to extract the best value out of their media supply chain.


They are a team of passionate and experienced people with one thing in common; They believe that improvements need to come first and foremost ‘from within’ – ‘Ab Intus’ in Latin, hence their company name – Abintus.


They work with Pernod Ricard in multiple markets worldwide, and as part of their scope of work, they have been tasked to support a media agency pitch for PR Benelux.


More details about Abintus Consulting are available on their website: https://www.abintusgroup.com


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