• Philippe Dominois

News - TV Upfront Advertisers Face Pressure to Reconsider Programming Biases

Abintus brings you weekly news updates to keep you updated with current news in the advertising media industry.

In this opinion piece from DIGIDAY, Tim Peterson (Senior Media Editor at Digiday) is looking at this year's annual TV advertising upfront market in the US, and how the streaming platforms could impact the traditional TV ad market.