• Philippe Dominois

News - Publicis Groupe wins the Stellantis global media account without a proper pitch.

Earlier this year, the Italian-American Fiat Chrysler Automotives (FCA) merged with the French Peugeot Citroën Group (PSA), creating the 5th biggest car manufacturer in the world (by unit sales) behind Volkswagen, Toyota, General Motors and the Renault-Nissan-Mitsubishi alliance.

The merger was completed on January 16th 2021 with a new name: Stellantis.

From an advertising media point of view, FCA was the 24th biggest global advertiser with an annual global media budget of $1.7B according to data consultancy COMvergence. PSA was not far behind, ranking #29 with an annual global media budget of $1.4B.

Merging the two media budgets together, and Stellantis became the 5th biggest global advertiser overnight, behind P&G, Unilever, L'Oréal, and General Motors with an overall annual global media budget circa. $3.1B.