• Philippe Dominois

News - Consumers reveal a preference for TV advertising over social media

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According to an analysis of consumer attitudes to advertising, digital media, brand safety, and data-driven targeting in the UK and US, (as measured by target audience company GWI in collaboration with WARC), around a third of consumers say TV advertising is ‘entertaining’ (34%) and ‘informative’ (30%) – far more than the equivalent figures for social media advertising (17% and 19% respectively).

More details available on the WARC website.