• Philippe Dominois

How to Smartly Deliver Media Savings

Updated: Nov 10, 2020

Beware of the quick and simple solutions


Delivering advertising media savings can be a very dangerous exercise. Done badly, and you will do more harm than good to your business. Truly understanding how media is traded is essential here. Otherwise, you could get the illusion of getting savings, where in fact, you are getting cheaper and therefore less effective media.


What you want is getting the most effective media inventory for reaching your media objectives at the most competitive price. In addition, you want full media transparency (more on that later), a fair remuneration for your agency, and a best-in-class media process which will ensure a healthy and successful relationship with your media agency partner(s).


Our approach to media savings has been developed from 20+ years of media auditing and consulting experience with some of the biggest global brands. it is a proven and tested approach which delivers significant media savings if you do not know what media management best practices are. And most brands don't.


But don't worry, we are here to help. Not only we will help you deliver significant media savings without compromising on the effectiveness of your advertising, but we will also educate you along the way.