• Philippe Dominois

An Abintus Story by Armin Haery

Armin Haery is a Marketing Director at the Kao Corporation, a global chemical and cosmetic

company, HQ in Tokyo, Japan.


He is responsible for the main consumer brands such as John Frieda, Guhl and Bioré in the DACH region (Germany, Austria and Switzerland). He is based in Darmstadt, Germany. Management of media spend (which is a significant portion of his entire A&P budget) and return on advertising spend (ROAS) is one of the key tasks of Armin’s role.





He is one of our founding clients since December 2019. We started working with Armin at the end of 2019 on one of our key products (Independent Media Review). Following the success of the project, Armin asked us to help Kao Germany in re-negotiation of their media agency contract. He also was a very eager student in our media learning platform – Abintus Academy.


Here is his view about working with Abintus.



Video Transcript: