• Philippe Dominois

Abintus in the Press - Accenture Winds Down Media Auditing Arm

“There’s still a role for pool benchmarking because it’s still the best way for advertisers to know how competitive their ad media prices are,” said Philippe Dominois, co-founder at media transformation consultancy Abintus Consulting. “But pool benchmarks must be part of a more sophisticated approach to auditing media that’s not just focused on price.”

Read the full article - With its sights set on winning more ad budgets, Accenture winds down media auditing arm