THE MEDIA TRANSFORMATION REVOLUTION STARTED HERE.
Abintus was created in London in 2018 with the ambition to start a revolution in the advertising media industry.
When Philippe and Tania, two corporate professionals working in the media industry, decided to join forces, it was to launch a courageous game-changer value proposition.
They wanted to empower brands to extract the best value of their media supply chain by bringing media management best practices, tools, and expertise in-house.
It was a radical business model, but they believed that improvements need to come first and foremost from within, hence their company name - Abintus (which means 'from within' in Latin).
OUR LEADERSHIP TEAM
LEADING THE MEDIA TRANSFORMATION REVOLUTION.
CHIEF OPERATING OFFICER & CO-FOUNDER
Tania is an introvert from Lithuania who has spent over 15 years managing finance functions, engineering and leading successful business transformations, implementing multiple process improvements and establishing clear performance management and analysis in companies such as Condé Nast, Dairy Crest, SHL, Müller and finally Publicis Groupe.
However, from the end of 2018, she made a massive move to focus on Abintus and help Philippe to close a big gap that she saw in the advertising media management processes currently implemented by small to medium advertisers vs top 50 global advertisers.
Tania is a Qualified Accountant and Media Management Process geek, she helps businesses to build a solid bridge between advertising media, finance, procurement and compliance.
When Tania isn’t working, she is be cycling, playing squash, climbing, hiking or learning a new sport together with Philippe. This is while also bringing up their three children. Her motto: the only way to do great work is to love what you do!
CHIEF EXECUTIVE OFFICER & CO-FOUNDER
Philippe's mission is to help advertisers enhance their media performance by bringing his expertise and international media experience inside their organisations.
He has over 20 years of international media experience and is a well-respected media professional. Previously at Ebiquity, where he advised some of the biggest global brands on their media management challenges, Philippe has also worked at various media agencies such as Wavemaker, Starcom and Carat.
Currently working with an incredibly bright group of people for solving the problems their clients are facing and developing new solutions which will make them best-in-class advertisers.
French, educated in the US (where he got his MBA from Central Michigan University), living in London with Tania, and father of three amazing girls and working hard to make them proud.