3 WAYS WE CAN GET STARTED TOGETHER...
WHAT OUR CLIENTS SAY
We are very fortunate to have formed excellent partnerships with many of our clients. And we've formed more than just working relationships with them; we have formed true friendships.
OUR MEDIA TRANSFORMATION FORMULA
The Abintus Media Transformation formula is the MOST EFFECTIVE way to drive media efficiencies.
Advertising Media is a complex ecosystem. It is therefore essential for you to be able to cut through this increasing opaque and confusing ecosystem, and to be able to challenge your media agencies using in-house media expertise.
Only by using best-in-class media management skills you will be able to maximize your return on advertising spend (ROAS).
That's why we have created the Abintus Academy to bring media expertise and media management best practices to your organisation.
The core of a transparent and successful relationship between an advertiser and its media agency is a well-thought-out contract.
It is extremely important that you ensure that your media contract promotes your best interests, deliver genuine transparency, and have the right mechanisms in place to incentize your agency for delivering above expectations, or to penalize them for delivering below expectations or not delivering on their commitments.
That's why we have create the Abintus Application to establish whether you have all the key clauses and key components of a best-in-class contract. Based on the results, you will be able to implement the changes required to ensure your media agency contract is as robust as it can be.
The way you work with your media agency will dictate the results of your advertising. Poor media planning and buying processes usually lead to significant cost inefficiencies, and below average advertising performance.
That is why it is so important to have a robust media process, which is consistent across teams and agencies, supplemented with best-in-class media templates such as media briefs, media plans, etc...
Abintus Consulting offers services to evaluate your current media process and if it requires improvements, can re-engineer it to make it industry leading.
Media tracking is the process of collecting all campaigns media data (cost and KPIs) throughout the media planning and buying process on a on-going basis. The data is then validated, and reported into an online intreactive dashboard for control and insights, with automatic alerts.
Media tracking will provide you with a significant amount of insights such as:
> Media performance measured based on media savings achieved AND media effectiveness
> Looking onward, i.e. near real-time measurement and reporting
> Internal and external benchmarks to identify underperformance quickly
The Abintus Consulting can help you set up your own tailor-made media tracking capabilities, which will provide your marketing and procurement teams with near real time information to ensure that your media budgets have been spent effectively and efficiently.
Media Performance Measurement is about applying advanced analytical techniques to attribute and forecast the impact of media investments - any many other factors - on business performance.
Insights from this process are then used to optimise future media investments in both traditional and digital media channels, in order to drive improvements to your return on investment (ROI).
Abintus Consulting can help you implement a media performance measurement program in-house so you don't have to rely on external suppliers.
WHY CHOOSE ABINTUS?
OUR LATEST VIDEOS, ARTICLES & POSTS
Check our RESOURCES page for more amazing content about media management best practices.
The Media Transformation Guide
Do you know the one critical strategy behind the most successful advertisers?
This FREE E-Book will show you how to put this strategy to work in your organisation, and witness breakthrough media value come to life!
It will be worth your time because you will be getting guidance from a team of independent media advisors who have a proven process and have done it many times. It is the shortcut to getting the results you want in the quickest and cost efficient way possible.